Israel, like Taiwan, has Innovation deep in its DNA. In this major event, Israel Economic and Cultural Office in Taipei, FCCP and Tunghai University Smart-Transformation Center are co-hosting the launch of an important new book《Israeli Business Culture》, together with an expert forum. The event is designed to promote cross-cultural communication and management with businesses in Israel, so that enterprises in Taiwan could learn - from an insider’s point of view - how to build up business relationship effectively with the nation.